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Small Town and Graeter’s Ice Cream celebrate Root Beer Float Day with exclusive discounts and summer program
New York, NY, July 25, 2016 – Just in time for National Root Beer Float Day, August 6, Small Town Brewery and Graeter’s Ice Cream have teamed up to create the drink of the summer, the ultimate “adult” float featuring the brewer’s popular “Not Your Father’s Root Beer” and Graeter’s premier craft ice creams. With the partnership, the first of its kind for both Small Town Brewery and Graeter’s, special discounts will be offered with the combined purchase of Not Your Father’s Root Beer and Graeter’s Ice Cream.
Graeter’s Ice Cream is an industry leader in artisanal ice cream making, the only commercial ice cream manufacturer to use French Pot freezers. The production process has remained untouched throughout its 145-year history, including the individual hand packing behind each pint. This passion for quality and devotion to heritage parallels that of Small Town Brewery, making this a partnership of like-minded craft brands who maintain their roots and provide quality products to their customers.
Small Town Brewery also strives for artisanal excellence, and this mission has fueled the creation of Not Your Father’s Root Beer, Not Your Father’s Ginger Ale, and Not Your Father’s Vanilla Cream Ale. Consumers are encouraged to experiment with the vast selection of Graeter’s flavors to generate the perfect ice cream float.
“Ice cream floats are part of the American culture; they’re iconic and delicious,” said Tim Kovac, founder and brewmaster at Small Town Brewery. “We found that Graeter’s Ice Cream best complements the taste of our brews and this new partnership helps further Small Town’s goal of providing classic American flavors and combinations.”
Beer-drinkers and ice cream-eaters can also memorialize their personalized ice cream float creations via Small Town’s “Floats on Floats” summer program. Floats on Floats is Small Town Brewery’s social media campaign, which encourages customers to take their float from the bar to the water. Using a custom Not Your Father’s lounge float as backdrop, people can share their beer and ice cream combos by tagging images with #FloatsOnFloats, #NotYourFathers and #GRAETERS and posting their “sip and swim” experiences across media platforms.
Small Town Brewery and Graeter’s Ice Cream are eager to quench their customers’ thirst for a sweet summer drink, with a kick. The companies will be releasing special, regionalized float recipes to dovetail with the promotion, which will continue through August 31. The Small Town Floats on Floats summer program continues through the beginning of September.
About Small Town Brewery
After home brewing for over two decades, Tim Kovac founded Small Town Brewery in 2010. Kovac’s brewing focus developed as he unearthed his unique family brewing history, which dates back to the 17th century. His ancestor’s brewing practices - which included gruit-based recipes that use herbs, flowers, roots and berries - have inspired Small Town’s innovative offerings that pay homage to the roots of modern brewing. Small Town uses unique ingredients to create specialty beers with an unmistakable taste of nostalgia.
For more information on Small Town Brewery and Not Your Father’s availability, please visit us at www.smalltownbrewery.com or follow us on Facebook, Twitter, and Instagram.