Webstore account used to ship ice cream nationwide
155 YEARS OF EXCELLENCE
Since 1870, Graeter’s has been stubbornly crafting French Pot ice cream the same way for over 155 years, long before the lightbulb was invented. Generations have fallen in love with its timeless flavors, legendary chocolate chunks, and family-made heritage. Every spoonful delivers a slow-melting richness that sets a new standard for indulgence. This refresh honors that legacy, elevating the brand’s look and feel to match its iconic taste, with every detail, from packaging to pattern, logo, and tagline, shaped by one promise: to create the best ice cream you’ll ever taste.
STUBBORN SINCE 1870
A GRAETER EVOLUTION
THE BRAND
The logo retains the classic Graeter’s script, refreshed for clarity and modern use, and is complemented by a new crown icon, celebrating the Queen City of Cincinnati, the brand’s legacy, and a touch of ice cream royalty. Our dark brown color is restored to our legacy maroon, giving the brand a rich, timeless feel that mirrors the creamy density inside every pint. Typography and patterning that recalls the art deco area that permeates Cincinnati architecture and signage. The design is confident, distinctive, and unmistakably Graeter’s, just like the first scoop of our decadent Mint Chip on a hot summer day.
PACKAGING
Packaging became a stage for individual flavor and storytelling. We know that ice cream is bought first for flavor, and that the old packaging made it hard to spot favorites. Now the brand carries its own vibrant hues, elegant patterning, and custom icons highlighting what makes every bite special. The packaging communicates joy, indulgence, and clarity, making each pint a little piece of happiness you can hold in your hands.
SUPERIOR EXPERIENCES
This evolution isn’t about changing what fans love; it is about elevating it. Every element balances a timeless joy with superior indulgence. We wanted the brand to feel as confident, rich, and unapologetically delicious as the ice cream itself. We are now better positioned to celebrate the pride of what we make and how we make it. We’re stubborn about our quality, honoring a family legacy, and amplifying the joyful energy that has always set Graeter’s apart. It’s heritage made iconic, and indulgence made visible, like the first bite of the velvety Black Raspberry Chip with our massive chocolate chunks that demand you pause and savor.
WE ALL SCREEN FOR ICE CREAM
INDULGENT MERCH
MADE BY ICE CREAM LOVERS
FOR REAL ICE CREAM LOVERS
We believe that tradition and innovation should not live in isolation but rather they should live together in harmony for the sole purpose of doing things the right way. For longtime fans, the soul of Graeter’s hasn’t changed; it’s simply shining brighter than ever. Trends come and go, but for those who know, every bite is proof: Taste the Graetest.
