Graeter’s Ice Cream to Unveil First New Frozen Dessert Product Expansion In More Than a Century
New Gelato and A Little Less Indulgent Lines to be Available at Select Grocers and Online
CINCINNATI, OHIO (January 2014) – Graeter’s is officially launching its first significant new product expansion in the ice cream manufacturer’s 144-year history in the frozen dessert market with the introduction of Gelato and A Little Less Indulgent ice cream. Customers can purchase the new gelato and reduced sugar lines as early as January 15th online and in Graeter’s stores. The new products are made with the same high quality ingredients and attention to detail as Graeter’s original flavors.
“Graeter’s has focused solely on hand-crafting our super-premium ice cream for four generations, and we’ll certainly continue to serve to our tried and true fans, but we’re excited to open the door to new customers and experiences with our gelato and reduced sugar lines,” said Richard Graeter, CEO of the 4th generation, family owned company. “A Little Less Indulgent and our gelato will still be made by hand, two gallons at a time through our French pot process, but they’ll have a few differences that make them unique.”
According to Graeter’s, the new gelato line is the most authentic gelato available in the United States, resembling that found in Italy. The secret to its authenticity is Graeter’s French pot process, which uses the same old-world freezing process used by Italian gelato machines. The method prevents air from being whipped into the product and also restricts the producer to make it in small batches, which is a requirement to be an authentic gelato. Gelato traditionally has significantly less air than typical American ice creams, and only half the butterfat content of super-premium ice creams.
Graeter’s gelato flavors include Caramel Truffle, Hazelnut Truffle, Vanilla with Milk Chocolate Truffles and Dark Chocolate Truffle. The decadent chocolate candy truffles are made by Gertrude Hawk, a family owned candy confectioner in Pennsylvania. The candies are specially made to be mixed into ice cream, so each truffle melts in your mouth.
Graeter’s second new product, the “A Little Less Indulgent” line, stands apart from other reduced sugar ice cream varieties thanks to the sweetness provided by a natural sugar substitute made from Monk fruit extract. The sweetener is 150 times sweeter than regular sugar and releases slowly into the body, so blood sugar will not spike. The new line has 50% less sugar, and also has roughly 25 percent less fat and 25% fewer calories than Graeter’s regular ice cream, making it a just little less indulgent while retaining all the flavor of Graeter’s traditional ice cream.
“Everyone deserves dessert, and while our original Graeter’s ice cream may be a bigger splurge than some want to make on a daily basis, we felt that the reduced sugar frozen dessert options currently available just do not suffice for our customers,” said Graeter. “Graeter’s ‘A Little Less Indulgent’ line has all of the flavor of original Graeter’s, but with a less sugar and fat. It’s not diet or any more nutritious than a typical bowl of ice cream. It’s just truly ‘A Little Less Indulgent’ for those who need to watch their sugar consumption.”
Madagascar Bourbon Vanilla Bean, Chocolate Chip and Mint Chocolate Chip are among the flavors in the new “A Little Less Indulgent” line, all of which have 50% less sugar, 25% less fat, and 25% fewer calories than the regular versions of those flavors.
Kroger will be the first grocery store to sell the new lines, beginning in late January, and they will also be available for home delivery online at www.graeters.com. In March, Graeter’s Gelato and A Little Less Indulgent will roll out in select grocery stores across the United States.About Graeter’s: Graeter’s ice cream produces craft ice cream and gelato lines using a small batch, artisanal method of production dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. The Cincinnati-based company remains family owned and operated and continues to handcraft ice cream 2½ gallons at a time. Today, Graeter’s has 40 retail stores and ship over 200,000 pints annually for online mail order sales. Graeter’s can also be found in more than 6,000 grocery stores in 46 states. Visit www.graeters.com for more information.