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Graeter’s Ice Cream Partners with The Cure Starts Now in Support of Finding the Homerun Cure for Childhood Cancer
Graeter’s Ice Cream Annual Cones for the Cure Campaign Runs September 6th to September 16th
CINCINNATI, OH (August 27, 2018) – Graeter’s Ice Cream, a 148-year-old, family owned craft ice cream company, has partnered once again with The Cure Starts Now in support of finding not just a cure for one cancer, but the cure for all cancers. Graeter’s will host its annual Cones For The Cure campaign in efforts to raise money for The Cure Starts Now and pediatric cancer research.
At the center of Graeter’s Cones For The Cure campaign is The Cure Starts Now and its mission to find the Homerun Cure for cancer by focusing on pediatric brain cancer. The campaign ultimately gives consumers a unique way to support this increasingly important cause. Graeter’s Ice Cream will once again offer one of its most iconic seasonal flavors, Elena’s Blueberry Pie – a special flavor that was created by a Cincinnati family in support of The Cure Starts Now – throughout September.
During the Cones for the Cure Campaign, running from September 6th through September 16th, guests in the Graeter’s retail scoop shops will have the opportunity to make a donation directly to The Cure Starts Now. Graeter’s will offer a coupon booklet with up to $25 in savings for every donation of $5 or more. This year, Elena’s Blueberry Pie ice cream will also be available in select Kroger stores in Cincinnati, Northern Kentucky and Dayton, OH.
“Our support of the Cure Starts Now is our most anticipated and favorite fundraising initiative” said Chip Graeter, 4th generation co-owner of Graeter’s. “Over ten years ago we created this special ice cream flavor and have been committed to the cause ever since. We couldn’t be more excited for this year’s campaign and the opportunity to raise even more funds for such an important cause.”
“It’s wonderful that this amazing Cincinnati-based family brand is helping to support a cause that started right here at home, in Cincinnati,” shared Keith Desserich, Co-Founder and Chairman of the Board at The Cure Starts Now. “Through Graeter’s support, we’ve been able to raise more than $600,000 in new cancer research funding and we are so thrilled to continue this partnership, and raise even more!”
Get a Free Small Cone of Graeter's Elena's Blueberry Pie and support The Cure Starts Now Foundation!
A delicious way to support a precious cause!
It's time again for the annual collaboration between The Cure Starts Now Foundation and Graeter’s Ice Cream to raise money to find a cure for pediatric brain cancer. Come in on September 7th, and get a free small cone of Elena’s Blueberry Pie* as a thank you for your support in helping us reach our goal of $150,000 in donations for The Cure Starts Now Foundation (a 501c3 Federal Non-Profit).
In addition, Graeter's will be handing out coupon books worth $20 in exchange for $5 donations to The Cure Starts Now from September 7th to the 17th.
Our creamy, blueberry flavored ice cream loaded with real blueberries and pie crust pieces is named after Elena, a young girl who's tragic battle with pediatric brain cancer inspired the creation of The Cure Starts Now Foundation. Graeter's proudly donates a portion of the proceeds from this flavor to the Foundation.
"Often they know the ice cream before they know the story of our daughter, Elena. But it’s a call to action. It makes people think about the cause and people want to know more about this delicious ice cream they're eating. And it helps us find a home-run cure for all cancer, which is our goal,” Elena’s father and The Cure Starts Now representative Keith Desserich said.
*Free single dip sugar cone of Elena's Blueberry Pie ice cream, no substitutions, no rain checks. Valid only at participating Graeter’s retail locations on September 7th, 2017 from 4 p.m. - 8 p.m. while supplies last, limit one per customer.