Small Town and Graeter’s Ice Cream celebrate Root Beer Float Day with exclusive discounts and summer program
New York, NY, July 25, 2016 – Just in time for National Root Beer Float Day, August 6, Small Town Brewery and Graeter’s Ice Cream have teamed up to create the drink of the summer, the ultimate “adult” float featuring the brewer’s popular “Not Your Father’s Root Beer” and Graeter’s premier craft ice creams. With the partnership, the first of its kind for both Small Town Brewery and Graeter’s, special discounts will be offered with the combined purchase of Not Your Father’s Root Beer and Graeter’s Ice Cream.
Graeter’s Ice Cream is an industry leader in artisanal ice cream making, the only commercial ice cream manufacturer to use French Pot freezers. The production process has remained untouched throughout its 145-year history, including the individual hand packing behind each pint. This passion for quality and devotion to heritage parallels that of Small Town Brewery, making this a partnership of like-minded craft brands who maintain their roots and provide quality products to their customers.
Small Town Brewery also strives for artisanal excellence, and this mission has fueled the creation of Not Your Father’s Root Beer, Not Your Father’s Ginger Ale, and Not Your Father’s Vanilla Cream Ale. Consumers are encouraged to experiment with the vast selection of Graeter’s flavors to generate the perfect ice cream float.
“Ice cream floats are part of the American culture; they’re iconic and delicious,” said Tim Kovac, founder and brewmaster at Small Town Brewery. “We found that Graeter’s Ice Cream best complements the taste of our brews and this new partnership helps further Small Town’s goal of providing classic American flavors and combinations.”
Beer-drinkers and ice cream-eaters can also memorialize their personalized ice cream float creations via Small Town’s “Floats on Floats” summer program. Floats on Floats is Small Town Brewery’s social media campaign, which encourages customers to take their float from the bar to the water. Using a custom Not Your Father’s lounge float as backdrop, people can share their beer and ice cream combos by tagging images with #FloatsOnFloats, #NotYourFathers and #GRAETERS and posting their “sip and swim” experiences across media platforms.
Small Town Brewery and Graeter’s Ice Cream are eager to quench their customers’ thirst for a sweet summer drink, with a kick. The companies will be releasing special, regionalized float recipes to dovetail with the promotion, which will continue through August 31. The Small Town Floats on Floats summer program continues through the beginning of September.
About Small Town Brewery
After home brewing for over two decades, Tim Kovac founded Small Town Brewery in 2010. Kovac’s brewing focus developed as he unearthed his unique family brewing history, which dates back to the 17th century. His ancestor’s brewing practices - which included gruit-based recipes that use herbs, flowers, roots and berries - have inspired Small Town’s innovative offerings that pay homage to the roots of modern brewing. Small Town uses unique ingredients to create specialty beers with an unmistakable taste of nostalgia.
For more information on Small Town Brewery and Not Your Father’s availability, please visit us at www.smalltownbrewery.com or follow us on Facebook, Twitter, and Instagram.
Graeter's Ice Cream, a 146-year-old, family owned craft ice cream brand, will celebrate National Ice Cream Month this July with a calendar of events meant to surprise and delight Graeter's fans nationwide. The company begins the summer ice cream season by celebrating its 146 th birthday with the introduction of its Summer Bonus Flavors and amplifies the excitement behind National Ice Cream Month with the addition of new scoop shops in a total of four cities.
Graeter's Ice Cream will take advantage of National Ice Cream Day on July 17 with a one-day promotion that invites consumers everywhere to celebrate the company's 146 th birthday, during which Graeter's iconic ice cream cones will be sold for only $1.46. Graeter's plans to further take advantage of National Ice Cream Month in July with its annual unveiling of Summer Bonus Flavors in scoop shops and online for a limited time. Each flavor, revealed every other Monday, offers ice cream fans the allure of an innovative flavor made with the Graeter's quality they expect. New bonus flavors will be announced on June 27, July 11, July 25, August 8 and August 22.
This summer will also see the first opening of a series of four new Graeter's scoop shops. Among the locations to welcome a store are Columbus and Cleveland, Ohio, Pittsburgh, Pennsylvania and Winnetka, Illinois. Each will tout a new interior look with updated environmental branding as well as offer a complete menu of handcrafted ice cream, sundaes, milkshakes and signature ice cream sodas.
"Our 146 th birthday on National Ice Cream Day is the perfect time to celebrate Graeter's and the fans who have helped to make us such a mainstay in so many homes nationwide," shares Chip Graeter, fourth-generation owner of Graeter's Ice Cream. "We take an incredible amount of pride in creating the ideal ice cream experience, which we've been perfecting since Graeter's first small batch of ice cream was churned in 1870."
Make a delectable ice cream creation featuring a fun twist on classic favorites!
Grilled Peaches and Cream Shortcake is a unique twist on a classic dessert. Grilled peaches are served with vanilla bean shortcake, a scoop of Graeter's creamy ice cream and homemade whipped cream! I love using either the Madagascar Vanilla Bean or Original Salted Caramel Ice Cream with this recipe.
Get the recipe now and enjoy, visit the Spoonful of Flavor blog by Ashley (created by in partnership with the National Frozen & Refrigerated Foods Association to celebrate July Ice Cream Month).
Graeter’s Ice Cream Joins Pittsburgh’s Wexford Neighborhood with First Pennsylvania Scoop Shop
CINCINNATI, OH (June 30, 2016) – Graeter’s Ice Cream, a 146-year-old, family owned craft ice cream brand, is opening its newest scoop shop in Pittsburgh’s Wexford neighborhood in early July. Touting a bright and inviting interior look with family–friendly amenities, this location will offer a complete menu of handcrafted ice cream, sundaes, milkshakes and old-fashioned ice cream sodas for which the beloved Ohio-based company is known.
A Hard Hat Tour celebrating the new scoop shop opening is planned for June 21 at the Wexford location, whereby media in the community and area dignitaries are invited to celebrate along with the Graeter family and Graeter’s team members.
“We’ve seen growth in our ice cream sales in the Pittsburgh area through our grocery partners over the last few years and we’ve been working on finding the perfect spot to open a Graeter’s scoop shop for some time,” shares Chip Graeter, fourth-generation owner of Graeter’s Ice Cream. “We’re excited to provide unforgettable experiences to Wexford ice cream lovers as well as the families who live in the surrounding neighborhoods. We’re eager to open our beautiful new store and start dipping our hand-crafted ice cream and other treats.”
In addition to the new Wexford location, this summer will see an additional Graeter’s location in Chicago, Illinois, as well as recently opened scoop shops in Columbus and Cleveland, Ohio.
The address of the Wexford scoop shop is 10610 Perry Hwy., Wexford, PA 15090. Summer hours of operation are 11 a.m. to 11 p.m. Monday through Saturday and 12 p.m. to 11 p.m Sunday. Contact us today at firstname.lastname@example.org.
CINCINNATI, OH (June 30, 2016) – Graeter’s Ice Cream, a 146-year-old, family owned craft ice cream brand, is opening its newest scoop shop in Cleveland’s Crocker Park the last week of June. Touting a bright and inviting interior look with family-friendly amenities, this location will offer a complete menu of handcrafted ice cream, sundaes, milkshakes and old-fashioned ice cream sodas for which the beloved Ohio-based company is known.
A Hard Hat Tour celebrating the new scoop shop opening is planned for June 20 at the Crocker Park location, whereby media in the community and area dignitaries are invited to celebrate along with the Graeter family and Graeter’s team members.
“Cleveland has been a very exciting market for us as we have expanded our business selling pints through local grocery partners. We’ve been working on a finding the perfect spot in the Cleveland area for a long time now,” shares Chip Graeter, fourth-generation owner of Graeter’s Ice Cream. “We’re excited to provide unforgettable experiences to Westlake ice cream lovers as well as the families who live in the surrounding neighborhoods. We’re eager to open our beautiful new store and start dipping our hand-crafted ice cream and other treats.”
In addition to the new Crocker Park location, this summer will see Graeter’s first scoop shop in Pittsburgh, Pennsylvania, a second shop in Chicago, Illinois, in addition to a recently opened shop in Columbus, Ohio.
The address of the Crocker Park scoop shop is 261 Main St., Westlake, OH 44145. Summer hours of operation are 11 a.m. to 11 p.m. Monday through Saturday and 12 p.m. to 11 p.m. Sunday. Contact us today at email@example.com or (440) 899-2158